Alchemist Codes, the software solutions developer for clients in the e-commerce sector, announces the launch of OctaPlus, an e-commerce cashback application developed to use big data analytics, machine learning and AI for the benefit of shoppers and retailers.

OctaPlus, which is available as an iOS and Android app as well as on the web, provides shoppers with a personalized online shopping experience, with targeted products, price comparisons and promotions – including those not available on other sites or e-commerce applications – and cashback on purchases or rewards. It also enables the establishment of a community or social shopping environment, with users able to share reviews, promotions and engage in dialogue via comments.

At the same time, retailers benefit from increased traffic and brand awareness as well as an effective online marketing service. Alchemist Codes’ advanced data mining and data analytics technology enables high-level targeting and engagement on OctaPlus. This behavioural analysis can also be used to help marketer forecasting.

Commenting on the latest launch, Charles Yong, Founder and CEO of Alchemist Codes, said: “We are delighted to launch OctaPlus, an innovative, collaborative e-commerce platform that will change the way businesses sell their products online. As the e-commerce sector is growing strongly and more businesses are choosing to sell their products online, we believe that launching a smart and engaging platform will advance businesses’ ability to engage and retain customers effectively.

“With exclusive promotions and the inclusion of social features, our platform is unique, and we believe that significant opportunities exist to rapidly grow OctaPlus not only in the Malaysian market, but also across Asia.”